Made of Italia

Made of Italia is nss edicola’s latest project, created to move beyond city borders and celebrate the essence of being Italian. Rooted in the artisanal tradition of Made in Italy, the new collection offers a modern and pop reinterpretation of the concept of “Italianess.” The Made of Italia merchandise is now available on the official nss edicola website, after being presented during Milano Design Week 2025, with activations both at the flagship store in Piazza Bruno Buozzi and in the pop-ups at Alcova and Tortona Rocks. A perfect blend of culture, fashion, and design — this is Made of Italia.